Flower Language & Meaning

Flower Language & Meaning

What flowers really say — from roses to sunflowers, from Father's Day to New Year's Eve

Flowers speak their own language. For centuries, they have carried messages—from love and loyalty to comfort and joy. Here you can learn what your favorite flowers mean and which flowers are suitable for which occasion.


In the language of flowers —also known as floriography—every bloom has a meaning. What began in Victorian England as a secret means of communication is still alive today: The red rose stands for love, the forget-me-not for remembrance, and the sunflower for joie de vivre.

Our guide comprises over 35 pages covering flower messages, flowers for special occasions, seasonal guides, and the symbolism of individual flower varieties. Written by a Viennese florist—with heart and expertise.

Understanding flower messages

Which flower expresses which feeling? These guides will help you decipher it:

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The secret language of flowers

How floriography originated and what the most popular flowers mean today.

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Giving roses – number, color & meaning

Why 7 roses? What do 12, 50 or 100 roses signify? The symbolism behind each number.

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