Rainbow Roses Premium – MO BLUMEN Vienna Luxury Flowers

Rainbow Roses: The secret behind the world’s most colorful roses

How rainbow roses are created, what they mean, and where to get them

MO BLUMEN Vienna · 5 min read · Updated February 2026

A rose whose delicate petals glow in all the colors of the rainbow at once — it sounds like an artificial dream, but it is a botanical reality. So-called rainbow roses (often also referred to as Rainbow Roses or colorful roses) fascinate people around the world. They are a masterful example of what happens when creative floristry meets natural plant biology. Here you can learn everything about how they are made and where to buy genuine rainbow roses.


How are rainbow roses made?

First of all: rainbow roses do not grow naturally in multiple colors on a rose bush. They are the result of a sophisticated finishing process that makes use of the plant’s natural water uptake. [FACT-CHECK] This special technique was perfected in the early 2000s by Dutch flower breeder Peter van de Werken. He originally introduced it under the brand name “Happy Roses" and revolutionized modern floristry in the process (source: Happy Colors patent and brand history).

The finishing process requires a delicate touch and essentially works like this:

  • The right starting material: The basis is absolutely fresh, white or very light cream premium roses with long stems. White is essential because the petals have no distracting natural pigmentation, allowing the new colors to stand out clearly.
  • Splitting the stem: The lower part of the rose stem is split lengthwise into several fine sections using an extremely sharp scalpel — usually into three or four parts. Each of these split strands contains intact water-conducting vessels (xylem).
  • The color bath: Each split section of the stem is then placed into a separate container filled with specially pigmented water (e.g. red, blue, yellow, green).
  • The absorption process: Over the next 24 to 48 hours, the rose naturally draws the different colors up through the separated vessels into the flower head. Because each channel supplies a different area of the bloom, the petals take on their respective colors with remarkable precision.
  • The fascinating result: In the end, you get a single rose that displays the full spectrum of a rainbow.

Florist’s Secret: The basic principle (absorption dyeing) can also be tried at home with a bit of skill, food coloring, and a white carnation. But the perfectly vivid, intensely radiant, and long-lasting rainbow roses created by professional florists require special, microbiologically pure florist dyes that do not clog the plant’s vascular system.

Symbolism: What rainbow roses mean

The meaning of rainbow roses is just as layered and joyful as their appearance:

  • Diversity, Pride & Tolerance: In the LGBTQ+ community, the rainbow rose has become a powerful floral symbol of unconditional acceptance and pride. A bouquet of these roses during Pride Month or as a thoughtful coming-out gift is a deeply meaningful gesture.
  • Pure Joy for Life: This concentrated spectrum of color radiates optimism and energy. A bouquet like this simply says: “Celebrate life in all its colorful facets!”
  • Absolute Uniqueness: Because the finishing process is done entirely by hand, no two rainbow roses are ever the same. The color distribution varies in every single bloom, making them the perfect gift for truly one-of-a-kind people.
  • Hope & Magic: Throughout history and across cultures, the rainbow has symbolized a bridge between heaven and earth. These roses carry that same feeling of hope and reassurance after a storm.

The best occasions for rainbow roses

Colorful roses are a deliberate break from the strict tradition of the red rose. That’s exactly why they’re perfect for moments like these:

  • Birthdays for younger people: Children, teenagers, and young adults love the magical, almost fairy-tale look of these flowers.
  • Pride events & LGBTQ+ celebrations: Whether as impressive table decoration at a party or as a proud gift to bring for friends.
  • Mood lifter: Anyone going through a difficult phase will appreciate a true burst of color in everyday life. Colorful roses instantly bring a smile without feeling as formal as an all-red bouquet.
  • Special milestones: For passing final exams, graduating from university, or starting a new job — wherever joy and individuality take center stage.

Buy rainbow roses in Vienna: your individual bouquet

If you have decided to buy rainbow roses, MO BLUMEN in Vienna is exactly the right place. You can order them from us as a striking single stem, an extravagant mono bouquet, or a bold highlight in a mixed flower bouquet.

As the careful coloring process takes up to 48 hours to achieve an optimal, richly vibrant result, we kindly ask you to order rainbow roses at least two days in advance. We use only certified, odor-neutral florists’ dyes, so their vase life (approx. 5 to 7 days) is just as good as that of a classic white rose.

Order real rainbow roses in Vienna

Have your own hand-colored one-of-a-kind flower arrangement created by our Vienna florists. Contact us for your colorful surprise.

Frequently Asked Questions (FAQ)

No, they are absolutely real, fresh, living cut roses. The intense colors are neither painted on nor sprayed onto the surface. Through a special absorption process, the roses take up the color through their own natural vascular system. The petals fully retain their natural, velvety texture.

Their vase life is comparable to that of a standard, undyed premium rose. With proper care (a clean diagonal cut, fresh water every day, and a cool spot), you can enjoy them for around five to seven days. By the way, the vivid colors do not fade in the vase during that time.

Yes! If you place a custom order with MO BLUMEN, you can choose your preferred color combination. Alongside the classic full rainbow (red, orange, yellow, green, blue, violet), tailored two- or three-color combinations are also possible — ideal, for example, for company colors or the colors of your favorite team.

Because each individual stem requires careful manual preparation and the finishing process takes several days, they are more expensive than regular roses. As a general market guideline, expect a surcharge of around 50 to 80% compared with a classic premium red rose. If you’d like a precise quote, feel free to call us anytime.

Rainbow roses start out as white roses — the stem is split into sections, with each section placed in a glass containing a different food coloring. If you’d like to try making rainbow roses at home, use a sharp knife to divide the stem about 10 cm upward, then leave the stems standing in colored water for around 24 hours. The rainbow effect is truly stunning. This trick also works with chrysanthemums and carnations. These vibrant cut flowers, along with other dyed flowers, create unforgettable arrangements. In the garden, natural colored roses thrive best in full sun in early summer, and they are hardy in zones 3–9.

Discover more: Flower colors & their meaning · How to care for roses properly · Order rose bouquets