Elegant rose bouquet - Red and white roses with eucalyptus for International Women’s Day - MO BLUMEN Vienna

History, symbolism & bouquet ideas for March 8

MoBlumen Editorial Team · 6 min read · Occasion

March 8 is about appreciation. A small, thoughtfully chosen bouquet often says more than a big gift.


How International Women’s Day began

International Women’s Day is a day that grew out of the women’s movement of the early 20th century. The idea behind it: to make visible what women were fighting for then (and still fight for today) — political rights, fair working conditions, and equal opportunities.

A key milestone was an international women’s conference in Copenhagen in 1910, where Clara Zetkin, among others, proposed an annual day of action. As early as 1911, International Women’s Day was observed in several countries, including Austria. Today, March 8 is recognized worldwide as the date.

In Austria, International Women’s Day is not a public holiday, but it is marked in many cities — including Vienna — with events, discussions, and cultural programs. And in private life too: with a small gesture of appreciation.

Mimosa on March 8: a symbol with Italian tradition

The yellow “mimosa” is especially associated with Italy in Europe: for many people there, a sprig of mimosa on March 8 is simply part of the tradition. In Vienna, mimosa is now appearing more often too — sometimes as a mini bundle, often as a small accent in a spring bouquet.

Good to know: in the flower trade, this usually refers to Acacia dealbata (silver wattle). It is commonly called “mimosa,” but it is not the same as the houseplant known as “sensitive plant.”

Bouquet ideas: the right choice for your relationship

On International Women’s Day, a bouquet that looks like spring feels just right (not one that looks like Valentine’s Day). These combinations work especially well in Vienna:

  • For female colleagues: Tulips + eucalyptus + a light accent (e.g. freesias) — friendly, not romantic
  • For mom or grandma: Pastel shades with ranunculus or hyacinths — warm, classic, and loving
  • For your partner: Pink/apricot roses + seasonal flowers (ranunculus, tulips) — elegant and personal
  • As a small gesture: 1–2 tulips + mimosa or a mini bouquet wrapped in a band — also looks lovely in the office
  • As a long-lasting alternative: A hyacinth or primrose as a potted plant — ideal if the recipient doesn’t have a vase on hand

Tip: If you’re sending a delivery to a workplace, make sure to include the name, department (if available), and a phone number. Especially on March 8, many small deliveries arrive at once — clear details save time and avoid unnecessary detours.

Women’s Day in Vienna: between a day of action and a thoughtful gesture

Around March 8, Vienna often hosts events focused on women’s history and equality — from talks and exhibitions to initiatives in schools and companies. In everyday life, the day is often marked in a very practical way: many people give female colleagues, friends, or family members a small token of appreciation.

For florists, this mainly means one thing: lots of smaller bouquets instead of “one large occasion bouquet.” If you want something special, a seasonal spring mix is usually a better choice than standard roses.

Quick check: How to make the right choice fast

  • Color: Spring shades (yellow, pink, white, apricot) feel thoughtful and light
  • Fragrance: Hyacinths and freesias have a strong scent — if you’re unsure, it’s better to stick with tulips and ranunculus
  • Occasion tone: For female colleagues, go for something bright and colorful; for your partner, it can be more romantic
  • Timing: Morning delivery windows are often more relaxed than just before the end of the workday

Women’s Day Bouquets at MoBlumen Vienna

Spring flower bouquets, mimosa, and more — hand-tied and delivered quickly across Vienna.

Frequently asked questions about Women’s Day

International Women’s Day is on March 8. In many countries, it is marked with events and activities; in everyday life, it is often accompanied by a small gesture such as a flower greeting.

No, March 8 is not a public holiday in Austria. However, many organizations and cities use it for events and programs focused on equality and women’s history.

Mainly because of the tradition in Italy: on March 8, a yellow mimosa branch is often given as a gift there. In the flower trade, this usually refers to the silver wattle (Acacia dealbata).

Light, spring-like combinations work best: tulips, ranunculus, freesias, and a touch of greenery (e.g. eucalyptus). That way, it feels thoughtful and appreciative without seeming romantic.

If you’d like delivery, it’s best to order a few days in advance. March 8 is a busy day, especially for smaller bouquets. For office deliveries, exact details are helpful (name, department, phone number).

Matching products at MO BLUMEN

On International Women’s Day, we honor the strong women in our lives with beautiful flowers. Mimosas, tulips, and roses are traditional gifts that express appreciation and respect.